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Restore skin's youthful-looking appearance with the luxurious formula of A-Firm Platinum Anti-Ageing Day Cream SPF 25. This multi-action day cream helps improve the appearance of multiple signs of ageing: lines, wrinkles, loss of firmness, dullness and dehydration. It is clinically proven to help increase skin firmness, elasticity and smoothness after 7 days, decrease the appearance of wrinkle depth after 14 days, and increase skin's hydration for up to 24 hours after a single application. Contains broad-spectrum sun protection against the sun's harmful UVA and UVB rays, which are known to accelerate skin ageing.