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As a contrast to last year's edition Boss Nuit Pour Femme, the house of Hugo Bossis launching another fragrance for women this year—Boss Jour Pour Femme. A milky white flacon, shaped like last year's edition Nuit, hides Boss Jour Pour Femme and is launched in Spring 2013 and available exclusively at Heathrow airport (World Duty Free Group).

The new fragrance was created to show three faces of a woman: inspiration, composure and ease, described with a beautiful blend of white flowers chilled with sparkling citrus. Lightness and freshness are presented with a combination of accented accords of lime and grapefruit blossom representing the liveliness of the first morning rays of light that radiate with positive anticipation. Inspiration is retold with a rich bouquet of white flowers, including flowers of freesia, lily of the valley and honeysuckle celebrating the femininity and beautiful diversity of life of every woman. Composure is described with a more powerful, masculine finish which includes accords of white birch and creamy amber.

The flacon of the new edition Boss Jour Pour Femme is tall and lean, milky white in color with a transparent cap and gold colored details. The perfume comes as 50 and 75 ml EDP, accompanied by perfumed body care lotion and perfumed shower gel 200 ml. The face of the new edition Boss Jour Pour Femme is Gwyneth Paltrow